WIN BIGLY: Persuasion in a World Where Facts Don't Matter
Scott Adams

WIN BIGLY: Persuasion in a World Where Facts Don't Matter

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The creator of Dilbert, Scott Adams, goes beyond politics to look at persuasion tools that can work in any setting. This is a must-read if you care about persuading others in any field, or if you just want to resist the tactics of emotional persuasion when they're used on you. Illus. 

Format: Hardbound Graphic Novel
Pages: 288
Publisher: Portfolio
ISBN: 9780735219717


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